Know the adage, “Don’t sweat the small stuff?”

Forget it when it comes to omni-channel execution. This is where success is in the details and where most retailers today fail to satisfy consumer demand. The more convenience that consumers want, the less likely they’ll be to shop at retailers that don’t align in-store, online and mobile efforts seamlessly. This will grow more certain as time passes.

http://www.factsfiguresfuture.com/issues/june-2014/close-the-omni-channel-execution-gap.html